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      大北照相館

      Da Bei Photo Studio

      2022-04-08 14:31:56   來源:中國商務新聞網   作者:

      大北照相館前門店外景

      如今,吃飯、旅游、逛街或僅僅只是在家中休息的時候,人們都不免拿起手機“咔嚓咔嚓”地照幾張照片,時時分享自己的生活點滴,拍照好像已經成了我們生活中不可或缺的一部分。

      Nowadays, when eating, traveling, shopping or just resting at home, people can't help picking up their mobile phones to take a few photos, sharing their daily life from time to time. Taking photos seems to have become an indispensable part of our life.

      但從前,照相可是一件十分隆重的事情,一項“奢侈”的消費,每家每戶只有在結婚、添丁等有紀念意義的重要日子,才會穿上最“上檔次”的衣服去照相館照一張相,幾十年留作珍藏。很多照片都是黑白的,尺寸也小小的,豆腐塊般的照片四周有漂亮整齊的鋸齒,照片角落還落著照相館的店名。在北京,這些落款的照相館中最負盛名、經營最久的必要數大北照相館了。

      But in the past, photography used to be a very grand thing, a “luxury” consumption. Only on important occasions, such as wedding and the birth of a new baby, would every family wear their most "high-grade" clothes to have a picture taken in the photo studio and keep it for collection for decades. Many photos are black-and-white and small in size, like tofu cubes. The edge of the photos is cut beautifully into jagged lines, and the name of Da Bei Photo Studio is at the corner. In Beijing, Da Bei Photo Studio is the most famous and has the longest history among these photo studios.

      前門大街的老字號數不勝數,因攝影技術傳入時間較晚,論字號“老”,大北雖不能排在頭排,但是論在近代北京人生活里的影響力,大北照相館算是留下了一百年來北京人最多記憶的店鋪了。在科技尚不發達的年月里,出自大北的這些照片,讓孩子能見到未曾謀面的長輩,讓老人能懷念少時的歲月,讓人們能思念遠在他鄉的親友,作生活的留念。

      There are numerous time-honored brands in Qianmen Street. As the introduction of photographic technology was late, Da Bei Photo Studio may not rank the first in terms of the brand history, but when it comes to the influence in modern Beijingers’ life, Da Bei has left Beijingers the most memories in the past 100 years. In the years when science and technology were still underdeveloped, photos from Da Bei offered opportunities for children to see their elders they had never met, for the elderly to look back to their childhood, and for people to see their relatives and friends far away by keeping their pictures as souvenirs of life.

      百年前,大北照相館開業之初,店鋪設在石頭胡同,店面也只有一間門臉的二層樓和四五間平房、三個徒弟,設備只有一架老式鏡箱。但到了20世紀30年代,大北的規模和名聲已經在北京城內數一數二了。據大北一位老師傅回憶那時照相館的客廳,“有100多平方米,瓷磚鋪地,四周挨墻放了一排椅子,都是花梨木或紫檀木的”。至今仍讓大北維持“獨尊”地位的轉機團體照彼時也已開始,大北照相館不惜重金購買了柯達公司生產的轉機設備拍攝團體照。數十年后,柯達公司來大北洽談業務,震驚于大北所攝團體照的質量,并好奇地問起他們所使用的相機是哪里生產的。大北時任經理回答:“柯達公司,20世紀20年代生產?!?/p>

      A hundred years ago when Da Bei Photo Studio was just opened, it was located in Shitou Hutong. The storefront included only a second floor of the street store, four or five bungalows, with only three apprentices and an old-fashioned mirror box camera. But by the 1930s, its scale and reputation had been listed among the best in Beijing. According to an old master in Da Bei, the living room of the photo studio at that time was “more than 100 square meters, paved with ceramic tiles. Inside it was a row of chairs next to the wall, all of which were made of rosewood or red sandalwood”. The taking of wide-format group photos that still enable Da Bei to maintain its “exclusive” status even today also began at that time. Da Bei Photo Studio spent heavily to buy the motorized mechanism produced by Kodak to take group photos. Decades later when Kodak came to Da Bei to negotiate business, it was shocked by these high-quality group photos and asked curiously where the equipment used by them were produced. The then manager of Da Bei replied, “It was produced in the 1920s by Kodak.”

      中國共產黨第十四屆全國代表大會合影拍攝現場

      進入新世紀后,數碼相機開始進入千家萬戶,作為傳統照相館的大北面臨著嚴峻考驗。但對傳統的保持一直是大北照相館區別于一般影樓的特色,戲裝相、老照片上色、底版和照片修復,大北照相館頂樓的一問小屋,就是進行這些傳統工藝的“車間”。進行修復和上色的工人都是在大北照相館工作了20年以上的老員工,而他們所使用的工具,甚至比他們的工作時間還長,“那幾塊修照片用的木板都已有三四十年的歷史了”。為了讓大北在競爭越發激烈的攝影市場活下去,大北的攝影師傅們主動接觸新的攝影流派,學習新的攝影技術。大北明白老字號絕不是“倚老賣老”,只有不斷創新才能更好地發展。憑著與時俱進的創新理念和精益求精的創新傳承,大北自2015年起門店擴張,高速發展,重獲新生。

      In the new century, digital cameras began to enter thousands of households, which posed a severe challenge to traditional photo studios such as Da Bei. Different from the general studios, Da Bei Photo Studio has always kept traditions as its unique characteristics. Traditional crafts such as taking photos of theatrical costumes, coloring of old photos and repairing of base plates and photos are all conducted in the workshop, a cabin on the top floor of the studio. The repairing and coloring workers are old employees who have worked in the studio for more than 20 years, and the tools they use have even longer working years. “Those boards for repairing photos have a history of 30 or 40 years”. To make sure Da Bei survives in the increasingly competitive photography market, Da Bei photographers take the initiative to expose new photography schools and learn new photography techniques. Da Bei Photo Studio understands that time-honored brands do not mean “relying on the brand history and offering the old-fashioned product”, and only continuous innovation can help the brand better develop. Adhering to the concept of keeping pace with the times and the innovative inheritance of excellence, Da Bei Photo Studio has expanded its stores and developed at a high speed since 2015.

      現在的大北照相館,不僅擁有多家分店,而且門店寬敞明亮,裝修典雅別致,環境優美舒適,獨立的等候區、服裝區、化妝區、選片區、VIP室等功能齊全的分區配置,將帶給它的顧客更美好的體驗。

      The current Da Bei photo studio has many branches, each of which is spacious and bright. The stores are elegantly and uniquely decorated, creating the beautiful and comfortable environment. The complete space configuration in each store, including independent waiting area, clothing area, makeup area, selection area, VIP room, etc., will provide its customers with a better experience.

      百年大北照相館,拍下了無數照片,定格了一段段彌足珍貴的歷史,記錄著一天天日新月異的北京城,留下了一幕幕普通家庭的生活點滴。大北用老字號歷經多年形成的傳統和特色,不可替代的技術和感情優勢,依舊靜靜地佇立在北京城中,等待著它的顧客。

      A hundred-year-old Da Bei Photo Studio took countless photos to focus on the precious history piece by piece, record the changing Beijing day by day, and leave scenes of ordinary family life bit by bit. With its tradition and characteristics developed over many years, based on its irreplaceable technology and emotional advantages, Da Bei Photo Studio is still standing quietly in Beijing, waiting for its customers.


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